Home  Online Catalog    Where To Buy      Advanced Search

Quick Links

Online Catalog
From Aida To Zweigart--Yarn Tree is the source for cross stitch. 1,000's of products and patterns from your favorite designers.

Search
Search Online Catalog.

Where To Buy
Support your local needlework store! If your favorite store is not on the list, ask if they will special order for you.

Contact Us
Your best source for needlework for over 35 years.

 

Passport Tour

Return to Marketing and Promotion page

This promotion is being planned by a group of wineries in Iowa. They in turn borrowed the idea from winery tours in other parts of the country. Do a Google search for passport wine tours to see how popular these are.

The details vary, but here is the basic concept: A customer can purchase a "Passport" at any of the member businesses on the trail or route. The passport contains a map of how to get to each of the business on the tour, as well as a place for the passport to be "stamped" (remember Phileas Fogg and Passepartout in Around the World in 80 Days?)

Once the customer has their passport stamped at all the stops, they get a "free" gift (the cost of the passport typically pays for the gift). The other option is to make the passports free, with each business on the tour agreeing to donate a certain amount for each person that visits each stop.

The Passport Tour may have an overall theme. Each business on the tour might have some special gift, promotion, etc. that would tie into the overall Passport Tour theme.

How to use this idea in your business...

While the passport tour is most know for wineries, the same idea can be use for other businesses.

The promotion can be done two ways: 1) only needlework stores on the tour, or 2) various types of businesses on the tour.

All needlework stores. Let's face it, stitchers love to visit needlework stores when they travel. This promotion just gives them an excuse. For this to work, the needlework stores in your area have to understand that the real competition is not other needlework stores, but other non-needlework activities. Because of the distances involved, this type of event may last multiple weekends.

A variety of stores. This is probably easier to put together and can have a shorter period, maybe just one day. The shorter period makes it possible to have the event coordinated with a holiday or event. The target market of the various stores should be the same.

 

Visit our cross stitch blog for new products and news. View All

Yarn Tree117 Alexander Avenue, Ames, Iowa 50010.
Phone: 800-247-3952 or 515-232-3121. Fax 800-291-0789 or 515-232-0789
email info@yarntree.com  Please use the secure form to send credit card information.

For wholesale information please call 1-800-247-3952. All prices shown are suggested retail.

order.gif (553 bytes)  Ordering. All the items shown here are available to retail stores from Yarn Tree. We encourage you to contact your local needlework store. However, if there is not a needlework store in your area, or if you have any questions or comments, you may contact us directly at 800-247-3952. Stores may open a wholesale account by calling 800-247-3952. Stores outside the USA may contact us by e-mail or fax. Please use the secure form to send credit card information. Contact us.