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From Aida To Zweigart--Yarn Tree is the source for cross stitch. 1,000's of products and patterns from your favorite designers.

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Support your local needlework store! If your favorite store is not on the list, ask if they will special order for you.

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Your best source for needlework for over 35 years.

 

Marketing and Promotion

Ideas you can use in your store

Sales don't just happen. (If it was that easy, everyone would quit their job and open a business) You have to MAKE sales happen. Running a business requires its own set of skills. The articles below are just a starting point.

I would encourage you to visit your local library. They will probably have 100's of books on running business.

 

Marketing Theory. Basic marketing concepts for retail.

Marketing 101 The 4 P's of marketing: Product, Price, Place, and Promotion.

Niche Marketing How to compete against the big chains and win.

Marginal Profit Forget turnover. Think marginal profits.

Breakeven Analysis A 'must know' topic.

Monte Carlo Technique Avoiding risks.

 

Spreadsheets. A valuable planning tool.

Start Here if you have never used a spread sheet.

 

Retail Store Promotions. Ideas borrowed from other business. If you have a good promotion that you have seen, please email me so I can include it.

Passport Tour

An Evening Of Elegance

Art Walk

Free Coffee or Beverage

Pajama Party

 

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Yarn Tree117 Alexander Avenue, Ames, Iowa 50010.
Phone: 800-247-3952 or 515-232-3121. Fax 800-291-0789 or 515-232-0789
email info@yarntree.com  Please use the secure form to send credit card information.

For wholesale information please call 1-800-247-3952. All prices shown are suggested retail.

order.gif (553 bytes)  Ordering. All the items shown here are available to retail stores from Yarn Tree. We encourage you to contact your local needlework store. However, if there is not a needlework store in your area, or if you have any questions or comments, you may contact us directly at 800-247-3952. Stores may open a wholesale account by calling 800-247-3952. Stores outside the USA may contact us by e-mail or fax. Please use the secure form to send credit card information. Contact us.