| Monte Carlo TechniqueReturn to 
		Marketing and Promotion page You should review Breakeven Analysis 
		before this section.  While breakeven analysis is a 'must know' for business owners, Monte 
		Carlo Technique is something most business owners never use. I have 
		included it because it is really very simple, and it is another decision 
		making tool that you should know. Monte Carlo Technique looks at risk. Every business decision carries 
		risk (even not making a decision carries a risk). In Monte Carlo 
		Technique you simply assign an estimated probability to various outcomes 
		to estimate the most likely outcome of a decision and to evaluate your 
		risk. In Breakeven Analysis we looked at 
		this simple example: 
			You want to start offering your customers a finishing service to 
			make custom needlework pillows. You estimate that it will cost you 
			$500 for a sewing machine and other equipment, plus $100 for models 
			to show different styles of finishing. You estimate that on average 
			you would make $15 profit on each pillow (after labor and 
			materials). Breakeven analysis tells us that the breakeven point is found by 
		dividing $600 by $15 = 40 pillows. But this doe not tell us what the 
		expected profit (or loss) is. Remembering high school algebra, we can express our first year profit 
		as: (#of pillows) x $15 less $600 investment = profit The simplest way to estimate profit is to simply take your best guess 
		of sales and plug it into the formula. For example, if your best guess 
		is that you will sell 50 pillows the first year. The estimated profit 
		is: (50 pillows) x $15 less $600 investment = $150 profit 
		(year 1) Naturally, after the first year the equipment is paid 
		for, so your profit in futures years would be higher. And for most decisions, this is a pretty good way to make an 
		estimate. You know that your maximum loss is $600 (no pillows sold). 
		Your breakeven is 40 pillows sold. Your estimated profit is $150 for the 
		first year. Monte Carlo Technique simply takes you one step further. Suppose you estimate the chances of selling 20 pillows is 20%, 
		selling 40 pillows is 30%, selling 60 pillows is 30%, selling 80 pillows 
		is 15%, and selling 100 pillows is 5%. (the percentages always add to 
		100%) The estimated profit is the total of the following: [(20 pillows) x $15 - 600] x .2 = -60[(40 pillows) x $15 - 600] x .3 = 0
 [(60 pillows) x $15 - 600] x .3 = 90
 [(80 pillows) x $15 - 600] x .15 = 90
 [(100 pillows) x $15 - 600] x .05 = 45
 The estimated profit is the total:    -60+0+90+90+45  
		=  $165 The result was not much different (and probably just as accurate) as 
		our original guess of $150 profit. So why go to the extra work? Monte Carlo Technique gives you an idea of the risk of a decision. In 
		this example, there is a 20% change you will loose $60. There is 50% 
		change (20%+30%) that you will not make a profit in the first year. This type of detailed estimate becomes important for large 
		investments. Suppose the investment was $60,000, instead of $600. Could 
		you afford the 50% risk of not making a profit the first year? A spreadsheet 
		makes the calculations easy to do. If you have not used a spreadsheet, I 
		encourage you to take the time and learn.   |