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From Aida To Zweigart--Yarn Tree
is the source for cross
stitch. 1,000's of
products and patterns from your favorite designers.
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Your best source for needlework for over 35 years.
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Marketing and Promotion
Ideas you can use in your store
Sales don't just happen. (If it was that easy,
everyone would quit their job and open a business) You have to MAKE
sales happen. Running a business requires its own set of skills. The
articles below are just a starting point.
I would encourage you to visit your local library.
They will probably have 100's of books on running business.
Marketing Theory. Basic marketing concepts
for retail.
Marketing 101 The 4 P's of
marketing: Product, Price, Place, and Promotion.
Niche Marketing How to compete against
the big chains and win.
Marginal Profit Forget turnover.
Think marginal profits.
Breakeven Analysis A 'must know'
topic.
Monte Carlo Technique Avoiding
risks.
Spreadsheets. A valuable planning tool.
Start Here if you have never
used a spread sheet.
Retail Store Promotions. Ideas borrowed
from other business. If you have a good promotion that you have seen,
please
email me so
I can include it.
Passport Tour
An Evening Of Elegance
Art Walk
Free Coffee or Beverage
Pajama Party
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117
Alexander Avenue, Ames, Iowa 50010. 
Ordering. All
the items shown here are available to retail stores from Yarn Tree. We encourage you
to contact your